The title of the last issue of the Polish wine periodical Ferment laconically indicates, wo liegt der Hund begraben. Well, wine and the whole culture around it are nothing but money. The entire superstructure is about the relationship between people, and those in the final see summarise in profit and loss, in earning to survive, or in achieving to reach more. It is hypocritical to pretend that this is not the case. Flavours and tastes are, simply, add-ons.
There are different options in the winey superstructure, and each one claims to be the only and indisputable right. Each one represents specific interests, and those are sometimes contradictory. The Parkerian option has its justifications. That of modernists, or bionaturalists, also has its own. Such a constant conflict, sometimes artificially fuelled, serves popularity and enriches the market, but only if the participators do not eliminate each other.
However, I note that all options take water (not wine) in the mouth when it comes to discussing the real source of problems. They build a monument with an excuse, and wine is just an excuse, and the fog spins over and over in thousands of words, sometimes very charming; so that the gist disappears once and for all.
The source of contradictions, and therefore problems, is within the struggle for life, that is, in my opinion, in the greed. It imposes American-style globalisation on more imperfect markets and forces them to uniformise flavours to make wealthy customers more comfortable. On the other hand, it builds cages called gracefully in French terroir, which, if the greed becomes the cause of alienation, will separate them from the real world, because of the prices.
In addition to the greed, the world appears to be a result of the mass revolt and, consequently, the mass market of the consumer reveals being more significant and more challenging to control, because humanity grows boundlessly. The mass revolt is the cause of the disappearance of the traditional culture and this makes Nossiter terrified, but the fear and pain will never become values if we cover them with smoke from words burned like books next to the Reichstag. Merely stating the existence of a fact and announcing that we disagree with never changes anything.
There is a paradox in all of this. Well, the most revolutionary appear those who, for fear of the future, would like the world to turn back and who, by the way, understood how dangerous freedom is if we deprive humanity of values. In such a context, also taking into account what surrounds me, I immerse in extreme pessimism and dreams that, somewhere in Denmark, Pingus would suddenly get cheaper, losing, let’s say, EUR 1000. I’m still able to swim there, and then, even a deluge can happen.