And immediately I am retracing an advertisement for “a real Italian coffee“. Such ads bemuse us. A subliminal transmission shoots into cells, seeps the pores of the skin, interferes with behavioural algorithms. Then some manipulators try to persuade us that it comes from the Supreme Force. The same occurs with wine.
By becoming a person with a language set since our childhood, we adopt patterns and adapt to them the noticed world all around us. Then, throughout our lives, we check the validity of symbols in life experience. Once there, as children, we glued the word wine to a bottle with some liquid. Then we add all the rest, taste, terroir, cultural conditioning, and the term remains as it was in our childhood. Always and everywhere formally, it is w-i-n-e, whereas it contains so much diversity.
And every time we talk about it, we speak but about an element. The nature of the message makes this element a whole, it acts as a symbol covering other elements, and therefore we continuously talk about something else. And in such a way we build castles on ice, or on the sand, if you prefer.
So passing ad rem and observing all these wines that Parker wrote about, as well as all those that Nossiter wrote about and many others, having nothing to do with bottles from supermarkets, residential shops or even from cellars. Moreover, following the criteria mentioned above, real wine is where its actual producer is. All the rest is a scam or an industry for a mass consumer.
Hence, these conclusions are elitist and not very optimistic. To know the real wines, you need to have motivations in yourself. And these come with culture. A boor will not crave total wine. Culture, on the other hand, is knowledge. Ignorant will not long for real wine, either. But for it, you need to have money. An indigent, even if not boor nor ignorant, will dream for, however, and so what? He will not arrive at the manufacturer’s somewhere in Burgundy, well, because being an indigent, he has no money to travel. And all those great wines from Paris, Catalunya, Basque Country, California, it’s too far.
So, he will remain with virtual reality and with the dream that even Losada would not fall from heaven. Well, but the bottle of such a Losada means a third of the modest pension, so even virtually it could not go to terms with the physical experience, which could be the gateway to paradise, although it does not have to. After such conclusions, it is no longer surprising that in my country where forty million people live wine blogs are read by 150 persons, and indeed, there will be no more, and each of those 150 aspires to reach a 1% of the world’s population. That means, those who can afford to evacuate from the Earth, with a – let’s say – Musk.